An exhibition booth of the Great Wall International Communication Center (GWICC) appeared on April 15 at the Milan Design Week, 2024, Italy. The "Know Hebei" booth at the "China Tide" section of the China Day event shows to the spectators the exquisite video works and other cultural products on what Hebei is like.

The GWICC booth at the Milan Design Week China Day event. (Photo by Zheng Bai/Great Wall International Communication Center)

The GWICC presents its main famous brand programs "Discover Cultural Products in Hebei" and "What Hebei Can Offer" at the 2024 Milan Design Week China Day event. (Photo by Zheng Bai/Great Wall International Communication Center)

China's high-speed railway, children's bicycles of Pingxiang County, papercuts of Yuxian County, reed paintings of An'xin County… these are part of famous and specialty products in GWICC's special video programs known as "Discover Cultural Products in Hebei" and "What Hebei Can Offer", which cover Hebei's excellent industrial products, county-level specialty industrial clusters and brilliant intangible cultural heritages.

Visitors having a group photo taken. (Photo by Chen Huaian)

The GWICC's booth attracting visitors. (Photo by Zheng Zhongyang)

The Milan Design Week is the world's grand gathering of top design concepts and products. Known as the Olympics of modern designs and the birthplace of the world city design weeks, the Milan Design Week China Day this year is scheduled for April 15-21, 2024, with "Century-old China Street, Wonderful Chinese Tide" as the theme. The activities are aimed at building a diversified platforms for dialogues and exchanges and, through nearly 100 exhibitions and displays, and product promotions, bring China's designs to Europe and the rest of the world. GWICC reporters will keep on filing on-the-spot reports from there.

Editor: Zheng Bai, Mi Wenting (Intern)