木兰围场文化旅游产业园项目
一、项目内容和规模：项目位于围场县，建设内容包括：一是文化旅游公共服务设施。秋狝大营游客服务中心、忆满族情展览馆、木兰秋狝博物馆（建筑面积5000平方米，共四层，设有辽金文物展，明清文物展、新石器文物展等文物展览厅)、孝庄广场等。二是生态康养项目。建设生态公园、养生社区、花立方国际健康中心、冰雪乐园、汽车人主题公园、户外文化体验区、盛京马术俱乐部；三是休闲旅游项目。建设射雕英雄主题酒店、特色行宫、满清星光大道、八旗美食部落、光雕长街、民宿区、木兰百工坊等。四是木兰秋狝大典实景演出。演出采用“巡游+表演”形式和游客产生多元互动。五是文创基地。设立文创基地，集文创产品研发、参观、学习、培训、生产、销售于一体的文创产品基地。
二、投资估算及资金来源：总投资57000万美元，拟利用市外资金57000万美元。
三、市场分析：京津唐连续十年位居我县客源地首位，随着项目的建设和完善将实现围场全域旅游的新格局，大量吸引全国乃至世界游人来这里旅游度假，预计年接待游客人数50万人次，提供旅游就业岗位1000余个。
四、经济效益分析：项目建成后该区域将成为围场县文旅产业融合的前沿和窗口，打造集文化演艺、民俗体验、特色餐饮、休闲康养为一体的木兰围场中央公园，提供旅游就业岗位1000余个，增加全县旅游经济收入，促进全县经济发展。
五、建设条件：该项目木兰新区位于河北省承德市围场县，距承德普宁机场、赤峰玉龙机场均90公里左右，距塞罕坝国家森林公园60余公里，作为高速下道口的门户及桥头堡，是围场县县城形象的头号城市名片。
六、中方承办单位概况：围场县旅游和文化广电局
七、合作方式：独资、合资
八、联络方式
单位：围场县旅游和文化广电局
联系人及职务：高文娜
联系电话及传真：7569112
电子邮箱：whlycyfz@163.com
Mulan Weichang Cultural Tourism Industrial Park project
1、Project content and scale: The project is located in Weichang County, and the construction contents include: first, cultural tourism public service facilities.The project includes: a visitor service centre at the Autumn Hunting Party camp, an exhibition hall for the memory of the Manchu people, the Mulan Autumn Hunting Party Museum (with a construction area of 5,000 square metres and four floors, featuring an exhibition hall for Liao and Jin relics, Ming and Qing relics and Neolithic relics), and a plaza for the Xiaozhuang. The second is the ecological recreation project. Construction of ecological park, health community, flower cube international health centre, ice and snow park, motorist theme park, outdoor culture experience area, Shengjing Equestrian Club; the third is the leisure tourism project. Construction of the Shooting Hero Theme Hotel, Special Palace, Manchu Star Avenue, Eight Banners Food Tribe, Light Sculpture Long Street, B&B Area, Mulan Hundred Workshops, etc. The fourth is the Mulan Autumn Service Festival live performance. The show adopts the form of "parade + performance" to generate multiple interactions with visitors. The fifth is the cultural and creative base. A cultural and creative base is set up, integrating research and development, visiting, learning, training, production and sales of cultural and creative products.
2、Investment estimation and fund source: The total investment is US$57,000,000, with US$57,000,000 to be utilised from outside the city.
3、Market analysis: Beijing, Tianjin and Tangshan for ten consecutive years ranked first in the county's source of tourists. Along with the construction and improvement of the project, it will realize the new pattern of the whole area of tourism in Weichang, attracting a large number of tourists from the country and even the world to travel and spend holiday here. It is expected to receive 500,000 tourists per year, providing more than 1,000 tourism jobs.
4、 Economic benefit analysis: After the completion of the project, the area will become the frontier and window for the integration of cultural tourism industry in Weichang County, creating a central park of Mulan Weichang integrating cultural performance, folklore experience, special dining, leisure and recreation, providing more than 1,000 tourism jobs, increasing the county's tourism economic income and promoting the county's economic development.
5、 Construction conditions: The project, Mulan New District, is located in Weichang County, Chengde City, Hebei Province, about 90 kilometres from both Chengde Puning Airport and Chifeng Yulong Airport, and more than 60 kilometres from the Saihanba National Forest Park. As the gateway and bridgehead to the high-speed off-ramp, it is the number one city card for the image of Weichang County.
6、 Overview of the Chinese organizers: Weichang County Tourism, Culture, Television, Radio and Television.
7、 Cooperation mode: sole proprietorship and joint venture.
8、 Contact information
Unit: Weichang County Tourism, Culture, Radio, Film and Television Bureau
Contact person and position: Gao Wenna
Contact Number and Fax: 7569112
Email address: whlycyfz@163.com
Editor: Song Lifang
